On May 31, 2025, Chef Truong Quang Dung, founder của Chapter Dining, took the stage as one of five featured speakers at TEDx Su Pham. Under the theme “From the Eye’s Corner”, Chef Dung brought a refreshing intersection of culinary artistry and neuroscience. The audience, ranging from professors and business professionals to university students, was invited on a sensorial journey that blended science, emotion, modern cuisine, and dining experience.
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TEDx Su Pham 2025: From the Eye’s Corner
Held at Hanoi National University of Education, TEDx Su Pham 2025 returned with its second season, challenging the audience to turn their attention toward the unseen: “From the Eye’s Corner”. The theme encouraged participants to seek new ideas in unexpected places, explore previously overlooked perspectives, and adopt creative thinking beyond the mainstream.
Guided by the slogan “Ideas worth spreading”, TEDx Su Pham gathered a compelling mix of voices from across disciplines. Highlights included:
- Actress Lan Phuong, who shared insights on “What to do when life goes offtrack”
- Uyen Phi, representative of Tinh Hoa Bắc Bộ, explored “Cultural industries on the rise”
- Chau Tuyet Van, a Taekwondo athlete, celebrated “Femininity in martial arts”
- Pham Kim Ngan, champion of the speaker audition, who spoke on “Fight the losing battle”
Amid this dynamic lineup, Truong Quang Dung, Head Chef and Owner of Chapter Dining, brought the world of fine dining to the TEDx Su Pham 2025 stage through the issue “How flavor is perceived and chefs craft experiences that please your tastes”.
TEDx is an independently organized extension of the globally renowned TED organization (founded by Richard Saul Wurman), created to share “ideas worth spreading” in communities worldwide. Rooted in a mission to inspire, educate, and connect, TEDx events and talks uphold the same spirit of curiosity and innovation that defines TED’s global stage.
As part of the global TEDx network, TEDx Su Pham reflects a worldwide movement dedicated to the power of ideas. Rooted in the belief that meaningful conversations can spark change, TEDx offers a stage not just for innovation but for voices that challenge convention and celebrate nuance. For Chapter Dining, this spirit resonates deeply, where each dish shares a story, each flavor a perspective, and every shared meal an opportunity to rethink the familiar with fresh eyes.
Chef Quang Dung from Chapter: Unveil the world of fine dining
Before, Chef Quang Dung had built a promising path in Economics and Finance. But a turning point, rooted in a desire to step beyond comfort and rediscover his hometown, led him to pursue a more visceral craft: the culinary arts.
And suddenly he knew: “It’s time to start something new and trust the magic of beginnings”.
For Chef Quang Dung, that beginning came through a serendipitous connection to the culinary world. A surprising turning point was gifted to him during his journey of growing up far from home. Driven by the desire to explore a new field and the yearning to step beyond his comfort zone, Chef Quang Dung made the bold decision to leave behind his career in Economics and Finance, and instead, master the art of fire and flavor in a new “Chapter”, opening a fine dining restaurant in the Hanoi Old Quater.
These passionate and heartfelt chapters of his journey, planting unforgettable memories in the hearts of diners, will accompany Chef Quang Dung from Chapter Dining to the TEDx Su Pham stage.
How is flavor perceived? Chef Dung explores at TEDx Talks
At TEDx Talks Su Pham, Chef Quang Dung from Chapter Dining, guided the audience through an interactive experience that revealed how flavor is shaped not just by the tongue, but by memory, psychology, and perception.
With the talk “How flavor is perceived and chefs craft experiences that please your tastes”, the audience experienced real-time experiments:
- Sipping tea while holding the nose: demonstrating how aroma deeply influences taste.
- Changing the texture of tea: proving that the same ingredient can deliver drastically different impressions depending on its form.
- Enjoying chips in complete silence: exploring how sound enhances texture perception.
The subtle sophistication now goes behind the layers of flavor in a dish. Beyond basic taste, listeners were guided to explore the depth, balance, and harmony in culinary creations, all of which are the key elements that elevate the overall dining experience. “Flavor doesn’t just sit on your tongue, the brain is the real head chef”. For Chef Quang Dung, eating is a symphony of the senses, where the brain takes the role.
Behind those engaging experiments, he delivered a profound message about how chefs craft experiences that please the senses: “We do more than cook, we awaken emotions and unlock memories through food.”
For Chapter Dining, this concept is already at the heart of the matter. Each dish is designed with intention, from the choice of seasonal ingredients to the plating techniques. All working together to awaken the emotion of diners.
Chef Quang Dung’s TEDx Talks at Hanoi National University of Education were more than a culinary demonstration. It was a journey into perception, presence, and purpose. Through interactive storytelling and scientific insight, he reminded us that behind every meaningful dish lies a deep intention: to move people, to connect them, and to awaken their senses. His vibrant experience is rooted in science yet filled with warmth and connection. As TEDx Su Pham continues to amplify voices that inspire new ways of thinking, Chef Trunog Quang Dung’s contribution stood as a powerful reminder: Sometimes the most profound flavors and ideas are found at the edges of our vision.
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Chapter Dining
12C Chan Cam, Hoan Kiem, Hanoi
Mon – Sat from 18:00 – 23:00
Tel: +84 333 201 221 – Reserve a table
Email: reservation@chapter.vn
